Estimated prices for food creators by subscribers, built from Indian brand rates per 1,000 views and this niche's brand demand.
Quick answer
A food creator with 100K subscribers can typically charge ₹20,000 – ₹70,000 per YouTube integration in India. Brand rates in food are about 20% lower than the average niche (rank #13 of 20).
| subscribers | YouTube integration (60–90 sec) | Dedicated YouTube video | YouTube Short |
|---|---|---|---|
| 10K | ₹3,100 – ₹10,500 | ₹7,000 – ₹24,000 | ₹2,000 – ₹7,000 |
| 50K | ₹11,500 – ₹40,000 | ₹25,000 – ₹88,000 | ₹7,500 – ₹26,000 |
| 100K | ₹20,000 – ₹70,000 | ₹44,000 – ₹1,55,000 | ₹13,500 – ₹46,000 |
| 500K | ₹76,000 – ₹2,70,000 | ₹1,70,000 – ₹5,95,000 | ₹51,000 – ₹1,80,000 |
| 1M | ₹1,55,000 – ₹5,35,000 | ₹3,40,000 – ₹12,00,000 | ₹1,00,000 – ₹3,55,000 |
Assumes typical reach (3–12% of subscribers per post) and average engagement for the niche (3–7%). Prices exclude GST.
Get your exact rate cardAudience: home cooks and food lovers across ages.
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