Estimated prices for food creators by followers, built from Indian brand rates per 1,000 views and this niche's brand demand.
Quick answer
A food creator with 100K followers can typically charge ₹20,000 – ₹71,000 per reel in India. Brand rates in food are about 20% lower than the average niche (rank #13 of 20).
| followers | Reel | Story (set of 3 frames) | Static post / carousel |
|---|---|---|---|
| 10K | ₹3,100 – ₹10,500 | ₹1,400 – ₹4,800 | ₹2,300 – ₹8,000 |
| 50K | ₹11,500 – ₹40,000 | ₹5,000 – ₹18,000 | ₹8,500 – ₹30,000 |
| 100K | ₹20,000 – ₹71,000 | ₹9,000 – ₹32,000 | ₹15,500 – ₹54,000 |
| 500K | ₹88,000 – ₹3,10,000 | ₹40,000 – ₹1,40,000 | ₹66,000 – ₹2,30,000 |
| 1M | ₹1,95,000 – ₹6,90,000 | ₹89,000 – ₹3,10,000 | ₹1,50,000 – ₹5,20,000 |
Assumes typical reach (10–30% of followers per post) and average engagement for the niche (3–7%). Prices exclude GST.
Get your exact rate cardAudience: home cooks and food lovers across ages.
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