RPM ranges, monthly AdSense by views, and brand-deal potential for food channels.
Quick answer
Food channels with a mostly Indian audience typically earn ₹15 – ₹45 per 1,000 views; with a global audience, ₹120 – ₹380. At 10 lakh monthly views (90% India), that's roughly ₹25,500 – ₹78,500 a month from AdSense, ranking #13 of 20 niches.
| Monthly views | AdSense (90% India) | AdSense (40% India) | + Brand deals |
|---|---|---|---|
| 100K | ₹2,550 – ₹7,850 | ₹7,800 – ₹24,600 | ₹0 – ₹1,90,000 |
| 500K | ₹12,750 – ₹39,250 | ₹39,000 – ₹1,23,000 | ₹2,55,000 – ₹17,80,000 |
| 1M | ₹25,500 – ₹78,500 | ₹78,000 – ₹2,46,000 | ₹5,10,000 – ₹36,00,000 |
| 5M | ₹1,27,500 – ₹3,92,500 | ₹3,90,000 – ₹12,30,000 | ₹25,50,000 – ₹2,67,00,000 |
Brand deals assume about 4 long videos a month and typical integration frequency for each view level.
Calculate your channelRPM is about 32% below the average niche. Advertisers targeting home cooks and food lovers across ages include kitchen appliances, packaged foods, food delivery. Viewers abroad push RPM up to ₹380.
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