RPM ranges, monthly AdSense by views, and brand-deal potential for fashion channels.
Quick answer
Fashion channels with a mostly Indian audience typically earn ₹15 – ₹50 per 1,000 views; with a global audience, ₹120 – ₹400. At 10 lakh monthly views (90% India), that's roughly ₹25,500 – ₹85,000 a month from AdSense, ranking #11 of 20 niches.
| Monthly views | AdSense (90% India) | AdSense (40% India) | + Brand deals |
|---|---|---|---|
| 100K | ₹2,550 – ₹8,500 | ₹7,800 – ₹26,000 | ₹0 – ₹2,45,000 |
| 500K | ₹12,750 – ₹42,500 | ₹39,000 – ₹1,30,000 | ₹3,30,000 – ₹23,00,000 |
| 1M | ₹25,500 – ₹85,000 | ₹78,000 – ₹2,60,000 | ₹6,60,000 – ₹46,00,000 |
| 5M | ₹1,27,500 – ₹4,25,000 | ₹3,90,000 – ₹13,00,000 | ₹33,00,000 – ₹3,46,50,000 |
Brand deals assume about 4 long videos a month and typical integration frequency for each view level.
Calculate your channelRPM is about 25% below the average niche. Advertisers targeting style-conscious shoppers who buy from creator recommendations include apparel, footwear, accessories. Viewers abroad push RPM up to ₹400.
Next: what fashion YouTubers charge brands · tax for YouTubers
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