RPM ranges, monthly AdSense by views, and brand-deal potential for regional entertainment channels.
Quick answer
Regional Entertainment channels with a mostly Indian audience typically earn ₹6 – ₹20 per 1,000 views; with a global audience, ₹50 – ₹180. At 10 lakh monthly views (90% India), that's roughly ₹10,400 – ₹36,000 a month from AdSense, ranking #18 of 20 niches.
| Monthly views | AdSense (90% India) | AdSense (40% India) | + Brand deals |
|---|---|---|---|
| 100K | ₹1,040 – ₹3,600 | ₹3,240 – ₹11,600 | ₹0 – ₹1,70,000 |
| 500K | ₹5,200 – ₹18,000 | ₹16,200 – ₹58,000 | ₹2,25,000 – ₹15,70,000 |
| 1M | ₹10,400 – ₹36,000 | ₹32,400 – ₹1,16,000 | ₹4,50,000 – ₹31,00,000 |
| 5M | ₹52,000 – ₹1,80,000 | ₹1,62,000 – ₹5,80,000 | ₹22,50,000 – ₹2,35,50,000 |
Brand deals assume about 4 long videos a month and typical integration frequency for each view level.
Calculate your channelRPM is about 70% below the average niche. Advertisers targeting large audiences in Tier 2 and Tier 3 India watching in their own language include regional OTT, FMCG, telecom. Viewers abroad push RPM up to ₹180.
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