RPM ranges, monthly AdSense by views, and brand-deal potential for kids channels.
Quick answer
Kids channels with a mostly Indian audience typically earn ₹5 – ₹20 per 1,000 views; with a global audience, ₹40 – ₹160. At 10 lakh monthly views (90% India), that's roughly ₹8,500 – ₹34,000 a month from AdSense, ranking #19 of 20 niches.
| Monthly views | AdSense (90% India) | AdSense (40% India) | + Brand deals |
|---|---|---|---|
| 100K | ₹850 – ₹3,400 | ₹2,600 – ₹10,400 | ₹0 – ₹1,80,000 |
| 500K | ₹4,250 – ₹17,000 | ₹13,000 – ₹52,000 | ₹2,40,000 – ₹16,80,000 |
| 1M | ₹8,500 – ₹34,000 | ₹26,000 – ₹1,04,000 | ₹4,80,000 – ₹34,00,000 |
| 5M | ₹42,500 – ₹1,70,000 | ₹1,30,000 – ₹5,20,000 | ₹24,00,000 – ₹2,52,00,000 |
Brand deals assume about 4 long videos a month and typical integration frequency for each view level.
Calculate your channelRPM is about 70% below the average niche. Advertisers targeting parents choosing content for children; made-for-kids content has limited ads include toys, kids learning apps, kids apparel. Viewers abroad push RPM up to ₹160.
Next: what kids YouTubers charge brands · tax for YouTubers
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