RPM ranges, monthly AdSense by views, and brand-deal potential for beauty channels.
Quick answer
Beauty channels with a mostly Indian audience typically earn ₹20 – ₹60 per 1,000 views; with a global audience, ₹150 – ₹450. At 10 lakh monthly views (90% India), that's roughly ₹33,000 – ₹99,000 a month from AdSense, ranking #8 of 20 niches.
| Monthly views | AdSense (90% India) | AdSense (40% India) | + Brand deals |
|---|---|---|---|
| 100K | ₹3,300 – ₹9,900 | ₹9,800 – ₹29,400 | ₹0 – ₹2,60,000 |
| 500K | ₹16,500 – ₹49,500 | ₹49,000 – ₹1,47,000 | ₹3,45,000 – ₹24,00,000 |
| 1M | ₹33,000 – ₹99,000 | ₹98,000 – ₹2,94,000 | ₹6,90,000 – ₹48,00,000 |
| 5M | ₹1,65,000 – ₹4,95,000 | ₹4,90,000 – ₹14,70,000 | ₹34,50,000 – ₹3,61,50,000 |
Brand deals assume about 4 long videos a month and typical integration frequency for each view level.
Calculate your channelRPM is about 10% below the average niche. Advertisers targeting shoppers looking for routines, reviews and tutorials include skincare, makeup, haircare. Viewers abroad push RPM up to ₹450.
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