Know your price per reel, story and video, then download a rate card you can send to brands.
Use your last 10 posts. 0 = estimate
Niche typical: 3–6%
Saved on this device only. Never added to share links.
What to charge per reel
EstimateRate Card Pack₹149
One-time payment. No subscription.
See your prices and a watermarked preview, free. Included free with Money Desk Pro. Payments by Razorpay.
Tip: quote near the top of the range if your recent posts beat your average, and charge 20–50% more for usage rights. Brands may deduct TDS: see how much.
There is no official Indian rate card, so Kamai takes the middle of what published Indian rate guides say for an audience of your size, joins their tiers smoothly, then adjusts for your niche, engagement and views. The range is wide on purpose: real deals depend on your content, audience, usage rights and how well you negotiate.
Language factor and the YouTube Short ratio are Kamai's own assumptions; no published source covers them.
Quick answer
A practical rule: charge brands per 1,000 views you reliably get, adjusted for niche and engagement. Indian brands typically pay ₹500–₹1,000 per 1,000 reel views. A fitness creator averaging 15,000 views with 4.5% engagement can ask ₹22,000 – ₹78,000 per reel and ₹10,000 – ₹35,000 for a set of stories.
Start from views, not followers. Brands care about how many people actually see the content. If you don't know your average views, we estimate them from followers.
Multiply views by the typical brand rate per 1,000 views for your platform, then adjust for your niche (finance and tech audiences are worth more) and engagement.
Different deliverables are priced as a share of your main one: stories and static posts cost less than a reel; a dedicated YouTube video costs much more than a 60-second integration.
Download your rate card as an image or PDF and send it to brands. Your name and handle stay in your browser; they never go into the share link.
Fitness creator · 50K followers · 15K average views · 4.5% engagement
Quote around ₹50,000 per reel and negotiate within the range.
Monthly brand-deal income range from followers, reach and niche.
Open toolTDS on fees (194J) and on gifted products (194R), with thresholds.
Open toolGST and non-GST invoices with UPI QR and PDF download.
Open toolLast reviewed:
Money Desk
Upload your bank statement. Smart auto-labels sort every rupee, and your tax, GST limit and advance-tax dates update on their own.